Let’s be honest: running an agency or MSP is a two-front war. You need leads flowing in, and you need infrastructure solid enough to actually service them. Most businesses are pretty good at one. Very few nail both.
That’s exactly why we’re stoked to announce our strategic partnership with Lead Laundry : Brisbane’s B2B lead generation specialists who help agencies and service providers fill their pipeline with qualified prospects.
Here’s the short version: Lead Laundry handles the outreach laundry. Shadowtek handles the technical fortress.
Together? We’ve built what we’re calling the Ultimate Growth Stack for agencies, MSPs, and service-based businesses who want to scale without the wheels falling off.
Two Problems, One Growth Stack
If you’re scaling an agency, you’ve probably felt this tension:
Problem 1: “We need more leads.”
You’re doing great work, but the pipeline is inconsistent. You’re too busy delivering to do proper outreach, and when you do market, it’s ad-hoc. Feast or famine. Sound familiar?
Problem 2: “Our infrastructure can’t keep up.”
More clients means more sites. More sites means more attack surface, more maintenance, more things that can break at 2am. Your hosting is “fine” : until it isn’t. And when it isn’t, you’re firefighting instead of growing.
Most partnerships solve one problem. This one solves both.
Lead Laundry specialises in B2B lead generation : outbound campaigns, LinkedIn outreach, email sequences, and appointment setting that actually puts qualified leads on your calendar. They’ve built systems specifically for agencies and MSPs who need predictable pipeline growth without hiring an internal sales team.
Shadowtek provides secure WordPress hosting, maintenance, and web development : the infrastructure layer that ensures when those leads land on your site, they experience speed, security, and professionalism. And when they become clients, your hosting environment is ready to scale with you.
Leads without infrastructure? You’ll win business you can’t service.
Infrastructure without leads? You’ll have a beautiful fortress with nobody in it.
The Growth Stack fixes both.
Why This Partnership Makes Sense (Especially for Agencies)
We didn’t partner with Lead Laundry because it sounded good on paper. We partnered because we kept seeing the same pattern with our clients:
Agencies and MSPs who came to us for managed WordPress hosting or WordPress maintenance were often stuck in a cycle. They’d get busy, neglect their marketing, then scramble for leads when projects wrapped up. When leads did come in, their sites were slow, outdated, or : worst case : compromised.
It’s hard to close a deal when your own website throws a security warning.
Lead Laundry sees the inverse: businesses investing in outreach but sending prospects to sites that don’t convert. Slow load times. Outdated design. “Coming soon” pages that have been “coming soon” for 18 months.
The overlap was obvious. The solution was a Growth Stack that covers both ends:
- Lead Laundry fills the pipeline with qualified, sales-ready prospects.
- Shadowtek ensures the infrastructure is fast, secure, and ready to convert.
For agencies and MSPs, this means you can focus on delivering : not stressing about where the next client is coming from or whether your hosting will hold up under load.
What “Secure WordPress Hosting” Actually Means for Growth
Let’s get specific. When we talk about infrastructure that’s “ready to convert,” we’re not talking about slapping a WordPress install on a $5/month shared server.
We’re talking about a layered hosting stack designed for agencies who manage multiple client sites and can’t afford downtime, hacks, or “noisy neighbour” problems.
Here’s what that looks like at Shadowtek:
- CloudLinux isolation : every account is sandboxed. One compromised site doesn’t take down 30 others.
- Cloudflare WAF : malicious traffic gets blocked before it even touches WordPress.
- Imunify360 : real-time malware scanning, automatic quarantine, and proactive hardening.
- LiteSpeed caching : sub-second load times that keep bounce rates low and conversions high.
- Daily backups + monitoring : because “I think we have a backup somewhere” isn’t a disaster recovery plan.
This isn’t “hosting.” It’s managed WordPress hosting built for businesses that treat their website as a revenue asset : not an afterthought.
When Lead Laundry sends a prospect to your site, that site needs to perform. First impressions happen in milliseconds. If your page takes 4 seconds to load, you’ve already lost.
Local Brisbane Synergy: Two Aussie Tech Companies, One Mission
There’s something to be said for working with people in your timezone. Both Shadowtek and Lead Laundry are Brisbane-based, which means:
- Real conversations : not async email chains across 12 time zones.
- Shared context : we understand the Australian SMB and agency landscape.
- Accountability : we’re not faceless vendors. We’re locals building businesses alongside yours.
This partnership isn’t a referral kickback scheme. It’s a genuine alignment of services designed to help Australian agencies and MSPs grow sustainably.
We’ve both seen too many businesses burn out chasing growth without the systems to support it. The Growth Stack is our answer: predictable leads and predictable infrastructure.
Who Is This For?
Let’s be clear about who benefits most from this partnership:
Digital agencies managing 10–100+ client WordPress sites who need hosting that scales without drama, and lead gen that doesn’t require hiring a sales team.
MSPs and IT providers looking to add web services (design, hosting, maintenance) as a revenue stream, backed by white-label infrastructure they can trust.
Service-based businesses (consultants, professional services, B2B SaaS) who rely on their website as the primary conversion tool and need both traffic and performance.
If you’re still on bargain-basement hosting and wondering why your site feels slow, or if you’re doing “some LinkedIn stuff” and wondering why leads are inconsistent : this stack is built for you.
How to Get Started
Ready to stop fighting on two fronts?
For lead generation and outbound pipeline:
Head to Lead Laundry and book a call. Their team will build a campaign tailored to your ICP, industry, and growth goals.
For secure hosting, maintenance, and WordPress infrastructure:
Check out our services at Shadowtek or visit our partner pricing if you’re an agency looking for white-label options.
Want the full Growth Stack conversation?
Get in touch with us and mention Lead Laundry : we’ll make sure you’re connected with the right people on both sides.
The Bottom Line
Growth isn’t just about getting more leads. And it’s not just about having a fast, secure website. It’s about having both : working together, in sync, so you can scale without the chaos.
Lead Laundry handles the outreach laundry.
Shadowtek handles the technical fortress.
Together, that’s the Ultimate Growth Stack.
Welcome to the partnership. Let’s build something solid. 🚀